Changing scenario of women’s wear in India Submitted by-Pryash Singh Objectives:- 1. To explore women’s wear market in India 2. To study prominent women’s wear brands in India 3. To identify opportunities and challenges for the women’s wear brand in India Review of literature Indian womenswear market is undergoing a transformation in the past decade, and is growing at an optimistic pace. Increasing number of working women, increase in the level of their disposable income, has motivated the growth of this segment.
Womenswear is complicated over menswear as its trends are capricious, and keep changing quickly. womenswear market has taken a new dimension with the entry of many new as well as foreign brands. Premium labels such as Allen Solly,Esprit,Zara and Mango and Indian brands like W,fabindia,Bioba,Vipu,satya paul,etc has a solid market. Many manufacturers who were initially concentrating only on men’s wear have started to focus more on the formal wears for women.
Raymond has established its women’swear brand through its flagship brand ‘Park Avenue’, and its casual wear with the label ‘Color Plus’. Womenswear includes both intimate wear and outerwear. Main categories are suits and coats, T-shirts, jumpers, tops, jackets, skirts, blouses, sweaters, and sweatshirts. Ethnic Indian wears like salwar suits also add to it. As the number of working women increase, market for fusion wear and western wear are likely to grow simultaneously.
In spite of growth factors in this sector,there are a few challenges that market players need to be aware of before entering the market:- * A good fit is essential * Understand the market * Competition from unorganised market Thus with the increase in the income level of women, and a metamorphosis in their lifestyle, positive opportunities await the womenswear market. With a good growth trajectory in organized retail, and mall culture, womenswear segment is all set grow further in the near future. REFERENCE:- * Fibre2fashion. com. * Myniftnotes. blogspot. com