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loreal

L’OREAL COMPANY PROFILE – SWOT ANALYSIS
December 2012 SCOPE OF THE REPORTScope
? All values expressed in this report are in US dollar terms, using a fixed
exchange rate (2011).
? 2011 figures are based on part-year estimates.
? All forecast data are expressed in constant terms; inflationary effects are
discounted. Conversely, all historical data are expressed in current terms;
inflationary effects are taken into account.Beauty and Personal
Care
Baby and
ChildSpecific
ProductsBath and
ShowerFragrancesHair CareSun Care© Euromonitor InternationalColour
CosmeticsMen’s
GroomingSet/KitsDeodorantsOral CarePremium
CosmeticsDepilatoriesSkin CareDisclaimer
Much of the information in this
briefing is of a statistical nature and,
while every attempt has been made
to ensure accuracy and reliability,
Euromonitor International cannot be
held responsible for omissions or
errors.
Figures in tables and analyses are
calculated from unrounded data and
may not sum. Analyses found in the
briefings may not totally reflect the
companies’ opinions, reader
discretion is advised.L’Oreal has performed well
thanks to a segmented portfolio
lending it the flexibility to
address diverse consumer
groups across the world.
However, competitive intensity
is increasing, which L’Oreal
needs to heed to retain its
market position in the long run.Mass
CosmeticsBEAUTY AND PERSONAL CARE: L’OREAL GROUPEPASSPORT 2 STRATEGIC EVALUATION
COMPETITIVE POSITIONING
MARKET ASSESSMENT
GEOGRAPHIC AND CATEGORY
OPPORTUNITIES
BRAND STRATEGY
OPERATIONS
RECOMMENDATIONS STRATEGIC EVALUATIONKey company facts
L’Oreal Groupe
Headquarters:
Regional involvement:France
Global
Skin care, colour cosmetics,
Category involvement: hair care, fragrances, men’s
grooming, sun care
World BPC share 2011: 9.7%
World BPC value
4.8%
growth 2011:? L’Oreal is the second leading beauty…

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