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Ethics and Product Consumption

Ethics and Product Consumption PaperMkt/431
May 4, 2015
Nicholas Sherwin
Ethics and Product Consumption Paper
Kellogg’s Company is a multinational food manufacturing company headquartered in Battle Creek, Michigan. The company began in 1906 with the Kellogg brothers, Will Keith Kellogg and Dr. John Harvey Kellogg. (“Kellogg’s A Historical View”, 2015). Kellogg’s Global Code of Ethics provides balanced and practical business advice to help them think broadly, act decisively and drive results in a way that is legal, ethical, and responsible. (“Kellogg’s “, 2015). They demonstrate commitment to integrity and ethics, show respect for and value individuals for diverse backgrounds, experience, styles, approaches, and ideas, listen to others, and assume positive intent. They hold themselves accountable for actions and results, focus on finding solutions, commit to decisions, involve in decisions and plans, keep promises, commit to success and well-being of their employees, and embrace in achieving a healthy and safe environment.
In 2013 Kellogg refreshed their Global Code of Ethics, the previous version was primarily a series of specific guidelines and focused on the K Value of integrity. Today their values are part of their DNA. They guide the way they work with their business partners, within their communities and with each other, through integrity, accountability, passion, humility, simplicity and a focus on success (“About Kellogg Company”, 2015).Honesty
The first pillar of the marketing code of ethics is to be honest, do not deceive, cheat, or steal, build a good reputation, and to be loyal to family, friends, and country At Kellogg their integrity statement states that demonstrate a commitment to integrity and ethics, show respect for and value all individuals for their diverse backgrounds, experiences, styles, approaches, and ideas, listen to others for understanding, and assume positive intent. (“About Kellogg…

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