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Writing a Business Plan
Small Business Development Center
Georgia State University
404-651-3550
web: www.gsu.edu/sbdcWriting a Business PlanGeorgia State SBDC1Why Write a Business PlanA Business Plan helps you evaluate the feasibility of a new
business idea in an objective, critical, and unemotional way.
• Marketing – Is there a market? How much can you sell• Management – Does the management team have the skill• Financial – Can the business make a profitIt provides an operating plan to assist you in running the
business and improves your probability of success.
• Identify opportunities and avoid mistakes
• Develop production, administrative, and marketing plans
• Create budgets and projections to show financial outcomes
It communicates your idea to others, serves as a “selling tool,”
and provides the basis for your financing proposal.
• Determine the amount and type of financing needed
• Forecast profitability and investor return on investment
• Forecast cash flow, show liquidity and ability to repay debt
Who will use the plan? If you won’t use the plan to raise money,
your plan will be internal and may be less formal. If you are
presenting it to outsiders as a financing proposal, presentation
quality and thorough financial analysis are very important.Writing a Business PlanGeorgia State SBDC2Basic Business Plan Guidelines
Writing a Business Plan will probably take a lot of time. Up to 100 hours or
more is not uncommon for a new business that requires a lot of research.
A typical plan will have three sections. Section one is a written section
describing Management and Marketing aspects of the business. Section Two
includes financial projections. Section Three is supplemental information.
A short (3-5 pages) Executive Summary is often added at the beginning of
more complex business plans.
• Section One should be thorough, but concise and to-the-point. Use
headlines, graphs and “bullets” to…

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Generic Dialysis Company
1000 Laguna Canyon Road
Irvine, CA (949) 222-2222Jerry Roger Batchelor II
November 8, 2015
Student ID # 436936
Marketing C212
Table of Contents
Executive Summary 3
Mission, Goals, and Objectives 6
General Description of the Business 6
Mission Statement 6
Goals and Objectives 6
Market Research and History 8
Organizational Overview 11
Marketing Strategy 12
Mission Statement 13
Supply Chain 14
Objectives 14
Situation Analysis 14
Marketing Strategies 16
Marketing Mix 18
Competitive Advantage 18
Product and Public Relations 19
Distribution 20
Promotional Activities 21
Pricing 21-23
Financials 23
Executive Summary
Generic Dialysis Company (GDC) is a multinational company with a net worth over $24 billion. GDC specializes in the delivery of both inpatient and chronic renal dialysis. GDC provides several types of dialysis: hemodialysis, peritoneal dialysis, and home hemodialysis. GDC is attempting to increase its inpatient dialysis business. GDC will accomplish this goal by extending its current service line to include both plasmapheresis and stem cell apheresis. GDC will enter this market utilizing current registered nursing staff by cross-training, and will lease equipment for the first 12 months.
Currently, acute health care systems are increasing utilization of plasmapheresis and stem cell apheresis with…

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Bejeweled Inc is a well known jewelry store which has locations in Florida, Georgia, and New York. Bejeweled Inc in addition to their stores also provides the jewelry to a few local jewelry stores in the New York area. Brian Leach Owner of Bejeweled Inc opened his first store in February 1995. The first store to open was the store located in Atlanta Georgia, within two years he opened another in Savannah Georgia and another in Brunswick six months later. In In June 2000 Brian opened up two stores in Miami and in March 2008 opened a store in Manhattan New York. Brian is very interested in opening up an E-Commerce where consumers can order online from the store directly. Known for their exquisite fine jewelry and precious gems Bejeweled Inc is increasingly becoming very popular and trying to communicate between shops with all the orders coming in is becoming harder and harder and Bejeweled Inc really needs a better IT solution in order to keep up with the demand.Statement of Need
Now that Bejeweled Inc has “taken off” and Brian would like to expand their business and upgrade the current network. The objective is to be able to expand their services by attaining better operations by getting the offices in sync with each other rather than them being just another store with the same name. . In conjunction with expanding their operations section Bejeweled Inc envisions increasing profitability via E- Commerce. E-Commerce will allow people to carry out business without barriers of time or distance (Education). One can simply log on at anytime and purchase anything from the site with just a click of a button. Bejeweled has a small marketing department so getting their input will be crucial for the web designers. Standing up the Bejeweled website…

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Orlando Metering Company
Ed Cucinelli had been working within the Orlando Metering Company (OMC), a mid-size water meter manufacturing facility in Orlando, Florida, since 1993. He began his career at Orlando Metering Company as an engineer and then moved on to eventually become the VP of Operations. During his time with the organization, Cucinelli witnessed many changes. When he began with Orlando Metering Company, the organization was a small traditional manufacturing facility. Due to its success and to the commitment of the employees, the organization began to acquire more business and was selected by the corporate headquarters as the test facility to implement lean manufacturing and become a lean showcase. Through its success with lean, Orlando Metering Company increased its capacity and success.
Over the years, Orlando Metering Company had expanded its business and grown from the small 50-person organization to a 108-person organization and had more than quadrupled its sales. But the lack of sufficient support and appropriate training of employees during this rapid growth created some significant challenges with turnover, absenteeism, quality and productivity for Orlando Metering Company and threatened the significant progress it had made with implementing the culture of lean manufacturing. Cucinelly had some key decisions he needed to make: (1) should he try to re-implement the lean manufacturing culture and lean thinking in the new organization or (2) should he abandon this goal and instead focus on re-establishing the traditional management methods of the pastIn this constantly changing environment, an organization’s future hinges on its ability to cut cost and improve the quality of their products and services as well as develop new ideas in order to stay competitive. The lean concept is widely used by many organizations as an approach to remain competitive, achieve better results and improve daily operations, services and products. Furthermore, a…

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